Migrating to Magento? Here Are the Key Elements You Need to Consider
Ever since its release in the year 2015, Magento has created quite a surge for itself in the tech market. Although the platform gained immediate popularity due to its flexibility, it did have some non-negligible core issues related to responsiveness, performance optimization, as well as slow run-time.
In response to all these issues, the Magento team finally came up with an upgraded platform called Magento 2. Despite the earlier version being ridden with issues, the latest up-gradation to the platform made Magento a highly customizable and open-source product that is today used by some of the biggest eCommerce brands worldwide.
Should you migrate to Magento 2?
Even though the original version of Magento continues to exist and receive staunch support to this day, such kind of backing is not meant to last forever. So if you haven’t yet migrated to Magento 2, it is about time you start doing it. This is because with time, won’t only you lose all the support of Magento’s earlier version, but you will also be left out on some amazing concepts around this omnichannel commerce that are set to upgrade Magento 2. Some of the most essential benefits of migrating to Magento 2 are mentioned here:
- It provides improved core performance
- You can enjoy improved load times and faster processing
- The admin panel can enjoy an improved UX with streamlined backend
- It provides a touch-friendly UX that is specifically designed to be completely responsive
- Magento 2 requires much fewer third-party or custom extensions
- Since Magento 2 is easier to customize, it involves less of maintenance cost
- Magento 2 offers both self-hosting as well as platform-as-a-service options
Is the migration from Magento to Magento 2 difficult?
Honestly, no type of migration that comes in simple. There are several steps involved in even the most basic websites to carry out a successful migration. Now, if a basic few-pager website is difficult to migrate then transferring an entire eCommerce storefront is a whole other ball game.
The entire migration process to Magento 2 is complex because the new upgrade consists of a whole new architecture and a fresh database design. The migration won’t be next to impossible, thanks to certain tools provided by the Magento team, however, there are still a number of steps that require careful planning.
How long does the migration take?
Goes without saying, the duration of the migration process entirely depends on the kind of eCommerce store or website you own. The more customizations, complex coding, and extensions you have in your store, the longer will be the migration process.
Simply put, a full-fledged migration to Magento 2 may take as short as 3 months to as long as 6 months (if there are far-reaching customizations or third-party integrations) to migrate, ultimately depending on your online product.
What should you consider before migrating?
Mentioned here are the key things you must consider before executing this huge migration process.
- Start by developing a migration plan
As mentioned earlier, since Magneto 2 really is a complex platform for migration, it involves a detailed plan that closely defines all the steps from the conception to completion of the process. Creating this plan will work as both a checklist as well as a flowchart that will assist you through your entire migration process.
2. Clean up the code and analyze the functionality
No matter what the case is, migration is a big opportunity for you to dig into the functionality that you have built for your website till now. And since Magento 2 is packed with native features that don’t require any extra 3rd party extensions, your migration is the perfect time to remove all the unnecessary functionality. Therefore, while you are cleansing your code, if you find any function that you don’t use often and wish to trim it, go ahead because now is the time.
3 You will have to review your store’s SEO and other technical optimizations
Now that you are conducting architectural or structural changes with regards to the migration, then it is important for you to run through an eCommerce SEO checklist so that you can avoid any drawbacks that can directly impact the organic visibility of your site’s content and product pages. So when you are reviewing your site’s optimization, check the following:
- Check the meta tags for products and categories
- Keep the SEO friendly URLs for products and categories
- Check the prefixes and suffixes for your title tags
- Check whether the category paths are used properly in your URLs
- See whether the images and media are optimized
- Check the canonical tags for your products and categories
- Make sure your internal links are active
There were a few of the many things you will have to look into if you are planning to migrate to Magento 2. But don’t fret because this whole process will become very easy for you if you have a professional digital agency assisting you with all the procedures.
Bharat Patel, who heads the digital marketing team at Brainvire Infotech, is armed with over 12 years of experience in the fields of online marketing and project management. He is extremely proactive in implementing the latest technological innovations in his projects. Bharat’s core expertise lies in search engine optimization (SEO), social media marketing, and conversion rate optimization, among other things. His immense flare of writing encourages him to consistently pen down words revolving around current trends and innovations that relate to his fields of interest.