5 Tips For Using Social Media To Promote Your Business
When you first get started incorporating social media into your business, it can feel overwhelming. You may look at other accounts that have hundreds of thousands of followers and wonder how on earth you’re going to catch up. However, you don’t need millions of followers to effectively reach your customers.
Managing your advertising starts with knowing where to start. The basics of bringing customers to your business is all about knowing how to connect with your potential customers and convince them to buy your brand.
Using social media to promote your business doesn’t have to be a huge expense or even that intimidating. Take a look at some of the simplest tips for using social media to build awareness of your business and boost your sales.
Set Goals and Objectives
As with any business, you should implement the SMART framework before you do anything. Create specific, measurable, attainable, relevant, and timely goals. Once you know what you’re trying to accomplish, then you can create a plan.
Without a plan, you have no way of knowing whether you’re achieving what you set out to do. Take the time to create a plan that maps out exactly what you hope your social media efforts accomplish for your business.
Don’t be afraid to click around and see what your competitors are doing. There’s nothing wrong with drawing a little inspiration from other brands. Just because you admire something that your competitors are doing and incorporate it into your own ideas doesn’t make you a copycat, it makes you an innovator!
Be Selective With What Platforms You’re On
Think quality over quantity. You don’t have to be on every single platform out there. Choose the ones that are most relevant for your business. Usually, social media experts recommend sticking with the three basics: Twitter, Facebook, and Twitter.
If you’re targeting millennials, then you may want to consider Snapchat as well. However, if your target audience is over 40, then chances are you aren’t going to find them anywhere but Facebook. Get to know who is hanging out where.
Interact With Your Followers
Social media about give and take. It’s essential to build relationships with your followers and talk directly with them. Over time you’ll start to build a relationship with them that will encourage engagement.
Engagement encourages sales without having to ask for them directly. People don’t like to be blatantly marketed to like a used car salesman. Make it sincere!
Share Useful Content
People like relevant content, not just shameless self-promotion. Post content that is useful to them, and that they will find of interest! Above all, make it visually compelling!