5 Steps to Improving Your Website Page Speed
Did you know that only a millisecond delay in website loading can have a substantial adverse effect on your website search engine ranking, conversion rates, and eventually, your sales?
A survey reveals that 47% of online buyers expect a site to load in 2 seconds or less. You will be shocked to know that around 53% of users turn to competitors if a website takes more than 3 seconds in loading.
According to a report, after improving website page speed, Amazon recorded around 1% rise in its earnings.
In addition to user experience, website page speed is also important from the SEO point of view. So, if you’re planning to improve your website page speed and improve your conversion rate, read this post till the end. We will walk you through 5 easy steps to increase your website page speed.
Step 1: Choose the Right Hosting Plan
A lot of small businesses choose an affordable hosting plan that often comes with limited server space and bandwidth. Although such hosting plans are ideal for static websites, they can’t fulfill the needs of a growing website.
So it’s advisable to look for the right plan from the very beginning. Usually, you have three choices when it comes to hosting: Shared hosting, VPS hosting, and Dedicated Hosting.
Shared hosting is ideal for low-traffic websites as it comes with limited CPU, RAM, and disk storage, and you share your server resources with other sites as well.
VPS hosting is a comparatively better option. Although you do share your server with others in this hosting type as well, you get a dedicated portion of server resources. Therefore, no one can use your resources.
As the name indicates, with a dedicated server, all the resources are entirely yours. However, this hosting is expensive and requires technological skills.
If you’re in the initial period and don’t have ample resources, you can go for VPS hosting. Upgrading your hosting plan will surely improve your site’s page speed to some extent.
Step 2: Reduce HTTP Requests and Minify JavasScript, CSS and HTML
According to Yahoo, around 80% of a site’s loading time is spent on loading scripts, style sheets, and images. And since an HTTP request is made for each of these, your website loads slowly.
So the first thing you can do is reduce the number of HTTP requests. There are plenty of ways to check how many requests your site makes. If you’re using Google Chrome, you can use browser’s Developer Tools.
Do right-click on the web page you want to analyze. First, click on “Inspect,” and then “Network” tab to see the total number of HTTP requests.
Step 3: Minimize the Image Size
A lot of website owners don’t know, but reducing image size can improve a site’s page speed significantly.
So before you upload images to your site, optimize them properly. Always choose the right dimension, angle, size, and file format.
Generally, PNG format is considered the best for illustrations, while JPEG is preferred for photos.
You may also consider implementing lazy loading. This technique slows the loading of pictures until a user scrolls down to see them. Thus your web page loads quickly.
Step 4: Take Advantage of Website Caching
When a large number of users visit a web page simultaneously, the web server starts responding poorly. As a result, users have to wait too long to access the page. Fortunately, website caching technology can help you fix this issue.
It stores the latest version of your site on the hosting server and displays the same version until your sites get updated. Consequently, your site doesn’t have to load over and over for each user accessing your site.
Step 5: Leverage Content Delivery Network (CDN)
CDN is a group of interlinked servers located all around the world. It is a technique that aims to deliver web content to multiple end-users simultaneously by storing a site’s content on different servers.
By implementing a CDN on your website, you send all user requests to different servers storing your site’s content in their cache. Thus request load gets distributed among different servers, and your site loads quickly.
Of course these are not the only steps you can take to improve your website page speed, but you can start with them to see the result.