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3 Ways Your Customers Can Help You Build A Better Business

Business Management

3 Ways Your Customers Can Help You Build A Better Business


While having a successful business is primarily the responsibility of those in charge within the organization, without having a loyal and happy customer base, you really can’t hope to have much longevity for your company. But luckily, if you’re paying attention, you can use your customers to your advantage and work together to make your business all that it can be.

To help you see how this can be done, here are three ways your customers can help you build a better business.

Give Them Some Attention

For many people, big businesses seem more corporate rather than approachable. However, when you’re able to break down this wall and really put a face and personality to your business, your customers may have a much easier time connecting with you on a meaningful level.

One great way to do this, according to Dr. Richard Weinberger, a contributor to Forbes.com, is to give individual customers some personal attention from people within your organization. This can be done by sending a personalized email or letter, interacting with them on social media, or offering up a quick follow-up phone call. While these small acts of kindness won’t really mean much to you, they can mean a whole lot to your customers. And when your customers feel like your organization really cares about them, they’ll be much more likely to share their positive experience with others, which will grow your business by word of mouth. 

Listen To Their Feedback

Sometimes, those within your business might be too close to it to really see every issue or problem for what it is. In situations like this, it can be extremely helpful to get an outside perspective, which is something your customers can be great at providing. 

According to Richard Lorenzen, a contributor to Entrepreneur.com, by listening to the feedback of your customers and even some of your lower-level employees, you may find solutions to problems that you haven’t been able to fix on your own in the past. By thoughtfully implementing useful feedback, you can make positive changes that will take your business to the next level. 

Understand Their Expectations

Digital marketing expert Neil Patel shares that one of the most common reasons for people to have a negative experience with a company is because their expectations weren’t met. In many instances, this may ultimately come down to a failure to communicate effectively rather than something more nefarious. 

To avoid future unmet expectations for your customers, you should try speaking to as many customers as possible about what their expectations are when they do business with you. With this knowledge, you can more closely meet the reasonable expectations placed upon you. 

If you want to steadily make your business better over time, consider using the tips mentioned above to help you better understand your customers and use their help to get you where you want to be.